Plans and pricing
Pick the plan your activation rate deserves.
Start with 100 MAU free forever. Upgrade as your product grows. No contracts, cancel anytime.
Priced on MAU, not seats
Every new account starts with a 14-day Growth trial. No credit card required to start.
Free
$0
forever
See if it fits your product
Up to 100 MAU
- 1 onboarding flow
- Activation funnel (up to 5 steps)
- Basic event capture
- 7-day data retention
- Email support
Starter
$99
per month, billed monthly
Early-stage PLG teams
Up to 1,000 MAU
- 5 onboarding flows
- Full activation funnel (unlimited steps)
- Churn risk scoring
- Behavioral nudge triggers
- Segment + Amplitude integrations
- 90-day data retention
- Priority email support
Most popular
Growth
$249
per month, billed monthly
PLG teams with churn prediction needs
Up to 10,000 MAU
- Unlimited flows
- Personalization by job-to-be-done segment
- Churn prediction model (8-day window)
- All integrations included
- A/B testing for nudges
- 1-year data retention
- Slack + webhook alerts
- Chat support, under 4 hours
Scale
$599
per month, billed monthly
High-volume PLG products
Up to 50,000 MAU
- Everything in Growth
- Custom ML model training on your data
- Dedicated onboarding specialist (1 session)
- 2-year data retention
- Data handling designed with SOC 2 controls in mind
- Priority Slack support, under 1 hour
- Quarterly strategy review
Above 50K MAU? Let's talk about a custom plan. Contact us
Questions we get asked
A monthly active user is any user who triggers at least one tracked product event within a rolling 30-day window. Users who sign up but never fire a product event do not count toward your MAU limit.
Yes. Upgrades take effect immediately and are prorated. Downgrades take effect at the start of your next billing cycle. No plan lock-in.
Every new account starts with a 14-day Growth plan trial, regardless of which plan you intend to stay on. You get full access to churn prediction, all integrations, and A/B testing from day one.
The Free plan includes the JavaScript SDK and REST API. Segment, Mixpanel, Amplitude, and the full integration suite unlock on Starter and above.
All data is stored in US-based infrastructure. Scale plan customers can request data residency configuration. We do not sell event data to third parties.
No contracts, no minimums. Monthly plans cancel anytime. Annual plans are billed upfront and save 20% compared to monthly. Either way, you can cancel before the next renewal period.
Start free today. No credit card required.
Every plan starts with a 14-day Growth trial. Connect your events and see your activation map in under 24 hours.